

Booking Payment · Post-Booking journey · Booking modification · Bundles Optimization · Account Details · Cross-Brand facilitation
Europcar │New Booking & Post Booking Funnel
+2% Conversion Rate YoY
Senior Product Designer · CVR Optimization · Data Analysis · A/B Testing

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Account Login · Onboarding · Data Dashboards · Store · Subscription Services · Service Tracking
Telefónica │Core App Redesign
3M+ Users at launch
UX Responsible · Research & Usability · Design Systems · Product Discovery


Game Design · Visual Identity · Core Mechanics · Interaction · Rules Writing
Board Game Design
Applying Design Thinking to a physical product
Game Developer · Visual & Concept Direction · System Design · Analog Prototype


Login & Account Creation · Macros & Micros Tracking · Recipe List · Ingredients Breakdown · Home Feed
Vivo Saludable │Brand Vision & App Discovery
Building a reliable nutrition app
Branding Identity · UX/UI Design · User Research · Usability Testing



Understand

Reframe

Prioritize

Experiment

Measure
How I create product impact
From understanding the problem to measuring what actually works.

Describe your image

Describe your image

Describe your image

Describe your image
About me
I was born in Brazil, raised in Peru, and now living in Paris with my wife and newborn. I switched from visual design to UX & Product a few years ago because I missed the social interactions that was always lacking in print work. I like understanding people, what drives them, and how to make products that actually work for them.
I’ve done a bit of everything: Branding, event production, communications, social media, DJing and ran a tourism agency. It all feeds into how I approach design today with empathy, creativity, and a wide-angle perspective.
When I’m not working, I’m probably playing board games, or dreaming about my next trip with my family, aiming to hit every corner of the world.
Contact Me
Have a project you want to collaborate on? Please feel free to reach at pablobosa@outlook.com!
I'd love to bring your ideas to life!


