Booking Payment · Post-Booking journey · Booking modification · Bundles Optimization · Account Details · Cross-Brand facilitation
Europcar │New Booking & Post Booking Funnel
+2% Conversion Rate YoY
Senior Product Designer · CVR Optimization · Data Analysis · A/B Testing
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Account Login · Onboarding · Data Dashboards · Store · Subscription Services · Service Tracking
Telefónica │Core App Redesign
3M+ Users at launch
UX Responsible · Research & Usability · Design Systems · Product Discovery
Game Design · Visual Identity · Core Mechanics · Interaction · Rules Writing
Board Game Design
Applying Design Thinking to a physical product
Game Developer · Visual & Concept Direction · System Design · Analog Prototype
Login & Account Creation · Macros & Micros Tracking · Recipe List · Ingredients Breakdown · Home Feed
Vivo Saludable │Brand Vision & App Discovery
Building a reliable nutrition app
Branding Identity · UX/UI Design · User Research · Usability Testing
How I create product impact
From understanding the problem to measuring what actually works.
Understand
Delve on existing research, user data, and product context.
When evidence is missing, investigate and gather.
Reframe
Use journey analysis, opportunity trees, RICE, etc to separate symptoms from the problems worth solving.
Prioritize
Balance user needs, business value, evidence, effort and technical constraints, then align all involved teams around a clear direction.
Experiment
Test solutions with real users.
Usability and A/B testing to gather qualitative/quantitative feedback, validate assumptions.
Measure
Understand the impact and feed it back into the product.
Analyze results, measure against the KPIs and identify the next opportunity.
Describe your image
Describe your image
Describe your image
Describe your image
About me
I was born in Brazil, raised in Peru, and now living in Paris with my wife and newborn. I switched from visual design to UX & Product a few years ago because I missed the social interactions that was always lacking in print work. I like understanding people, what drives them, and how to make products that actually work for them.
I’ve done a bit of everything: Branding, event production, communications, social media, DJing and ran a tourism agency. It all feeds into how I approach design today with empathy, creativity, and a wide-angle perspective.
When I’m not working, I’m probably playing board games, or dreaming about my next trip with my family, aiming to hit every corner of the world.
Contact Me
Have a project you want to collaborate on? Please feel free to reach at pablobosa@outlook.com!
I'd love to bring your ideas to life!